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Makeup Plays a Powerful Role

Kanebo researchers study how cosmetics impact women

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By: TOM BRANNA

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When a woman puts on makeup and looks in the mirror, it is as if she is seeing a different person, according to Japanese scientists. Researchers who teamed up with Japan’s Kanebo Cosmetics Inc said they found a link between makeup and human brain mechanisms. “It’s only human beings who look into a mirror every morning,” brain scientist Kenichiro Mogi told a news conference. “In addition, they even put makeup on.” In their study of 17 women in their 20s and early 30s, they discovered that ...

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